EuroScreen

Film London

England

Project title

EuroScreen

Project Duration

2012 - 2014

Total project grant

€1,539,818

Number of partners in project

9

Lead partners

Film London (UK)

Partners

Apulia Film Commission (Italy)

Bucharest-Ilfov Regional Development Agency (Romania)

Fondazzjoni Temi Zammit (Malta)

Maribor Development Agency (Slovenia)

Municipality of Ystad (Sweden)

Local Public Agency for Economic Development in Malaga (Spain)

Lund University (Sweden)

Rzeszow Regional Development Agency (Poland)

EU Funding Opportunity

European Regional Development Fund (ERDF) Interreg V-C: Inter-regional co-operation

EuroScreen launched in 2012 with the aim of improving collaboration between the screen and tourism sectors in order to capitalise on the major economic and cultural opportunities presented through screen tourism. The project received €1.5 million of co-financing through the European Regional Development Fund, made possible by the INTERREG IVC programme.

Eight organisations in seven EU regions worked together to exchange and transfer good practices with the aim of improving policies addressing screen tourism. Led by Film London, this work included the development of a dedicated website, offering relevant news updates and providing downloadable policy material. Various events also took place across the partnership, with seminars and conferences allowing organisations involved to share knowledge and successes.

While anecdotal evidence about the impact of film on tourism existed, credible economic impact figures were lacking. EuroScreen therefore developed a framework to assist partners in identifying and measuring the screen sector’s economic impact on tourism in their region.

Adrian Wootton, Chief Executive of Film London said:

“Film London has long been an advocate of the value and unlocked potential of screen tourism. We have seen visitor figures to some destinations in the capital soar after being used as a filming location on big budget movies. EuroScreen enables us to take this knowledge and experience to the next level. Working with our partners across Europe we aim to develop feasible business strategies and bring together the production and tourism industries to the benefit of our cities and I thank INTERREG IVC for the opportunity to do this important work.”