UK companies awarded €1.4 million to promote films online

Results have been published for the 2020 deadline of the Promotion of European Audiovisual Works Online scheme (Call EACEA/23/2019, deadline 05/05/2020) with 44 projects being selected from 18 different countries, including four from the UK.

The scheme's objective is to find projects which can improve the visibility, discoverability and global audience of European audiovisual works and/or promote innovative strategies and online tools for their circulation, distribution and promotion.

A total of 9,969,203 was awarded, with the highest grant going towards the UK based company MUBI. Overall the UK recieved grants totalling €1,386,516, 14% of the budget available Europe-wide.

Two UK projects were selected under Action 1 which supports promotion, marketing and branding activities of existing VOD services:

  • MUBI UK with project title ‘MUBI, Delivering European Cinema Globally’, awarded  €777,564
  • THE BRITISH FILM INSTITUTE with ‘A Year of European Film’, awarded 212,628

The other two UK projects were selected under Action 3 which supports innovative strategies for distributing and promoting European audiovisual works:

  • GRUVI with the ‘Audience Project’, awarded €336,324
  • CABIRYA with ‘Cabirya, A novel search API’, awarded €60,000

For the first time this year, (under Action 2) applicants were invited to submit projects which supported collobaration across borders between European VOD services. The introduction of this action is to prepare the sector for the new Creative Europe programme, which will deidcate funding to the networking of VOD platforms, in order to accelerate the technological and marketing upgrading of European services in a highly competitive market. One project was selected, the Unified eXchange Platform from OUTTV MEDIA in the Netherlands. The project received a total grant of €676,397.

The full set of results will soon be published soon on the EACEA website.