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Save the date: Stories of Audience Engagement conference

Save the date for a one-day conference on how to build, engage and keep an audience in the arts and media sectors, run by TorinoFilmLab in partnership with Creative Europe Desk Berlin-Brandenburg. The conference will take place in Berlin (Germany) on 6 July 2015.

Stories of Audience Engagement is supported by the Creative Europe - MEDIA Programme and Medienboard Berlin-Brandenburg. The conference will focus on the mutual influences between content and its public in different areas of the arts and media, ranging from film to music, theatre to publishing and beyond.

During this intensive day of presentations and discussions, participants will benefit from the presence of international guests illustrating case studies and experiences from different fields. The experts’ contributions will be integrated with panel discussions in which the participants will play an active role in the debate around the relationship between story and audience, the possibilities for innovative distribution strategies and more.

The conference will be open to international professionals from the media and culture industries who are interested in exploring the opportunities and challenges of going beyond the creative marketing approach and using storytelling as a driving force to build communities around artistic projects.

In 2011 TorinoFilmLab launched their Audience Design training programme – the first in Europe to research and tackle issues related to the creation of audience engagement strategies for international, independent film projects in development – thereby building considerable expertise in this area over the last few years. 

Mark your calendar and stay tuned - further information will be announced soon.