Reporting from MIPTV
In the lead-up to Cannes, annual market MIPTV (Marché International des Programmes de Télévision) has been taking place. But not to worry if you couldn't be there. Full conference videos are available for catch up online and you can read about the events on the MIPTV Live blog.
MIPTV is a market for co-producing, buying, selling, financing and distributing entertainment content which takes place every year in the Cannes' Palais des Festivals building. The resounding feeling that emerged from the deals and conference sessions at the 2015 edition confirmed that there are no longer any national or cultural barriers when it comes to content creation in any genre, but notably in drama. NBCUniversal International Television Production unveiled a new agreement with TF1 and Germany’s RTL to co-finance, develop and produce three English-language crime and legal series, set to go into production in 2016, for instance.
The 11,000 delegates from over 100 countries and 4,000 buyers (including 1,000 digital buyers) were offered a comprehensive business, conference and networking event, with all the major international players from the entertainment industry present. Videos of the numerous conference events are available to view on the MIPTV YouTube page or you can choose from a selection of vlog clips to watch conference highlights on the MIPTV Live web pages.
A subsection of the programme for content produced primarily for online audiences, the second MIP Digital Fronts brought about a freeflow of expertise and ideas between traditional television and the online world. Meanwhile MIPFormats combined with MIPDoc, a programme of factual screenings, drew a record 1,800 delegates with countries including the USA, UK, China, Turkey and the Nordic territories all showing an increase in the number of delegates attending.
Screenings at MIPTV demonstrated both the cinematic transformation and the borderless approach to production and finance that television drama has gone through in recent years. MIPTV’s world premiere TV screening, Texas Rising by ITV Studios America, was shot in cinemascope and 6K and was directed by Oscar-nominated film director Roland Joffé (The Killing Fields).
A key theme of this years’ event, The Millennial Shift, demonstrated how millennials are a driving force behind change and development in the entertainment industry by the way they are producing, watching and interacting with content across all platforms. At a busy MIPDOC, National Geographic Channels’ president Tim Pastore said that the millennial shift was influencing creativity: “In a world where 50 percent of 18-32 year olds are browsing the internet while viewing television, creating brand addiction is a necessity.”
Barriers are down in formats too. In a MIPFormats keynote, Jens Richter, CEO of FremantleMedia International (FMI), said that formats were being sourced from far afield with France providing Les Revenants (The Returned), Latin America originating Ugly Betty, and Scandinavia creating a host of scripted formats including The Killing and The Bridge.
Another keynote referred to formats in the digital sphere. Zodiak Media’s Marc-Antoine d’Halluin told delegates that in the production process “there is not one show that we produce today where we do not think, together with the broadcaster, that commissioned the show, what the impact in the digital space will be.”
Other leading personalities attending MIPTV this week included keynote speakers Steven Levitan, Modern Family co-creator and executive producer; Jeremy Darroch, Group CEO of Sky plc, Ze Frank and Michael Shamberg of Buzzfeed Motion Pictures, Karin Timpone and David Beebe of Marriott International and Yannick Bolloré, Chairman and CEO of Havas.
For the first time, Sweden, Denmark, Finland and Norway grouped together for the Focus on the Nordics initiative. “The Nordic countries are a breeding ground for some of the hottest drama, border-breaking formats, cutting-edge web series and frontline mobile innovation,” said Reed MIDEM’s Laurine Garaude.
14 Apr 2015