Distribution: Automatic Action 2 - Sales Agents



Call number:


What does this funding support?

The aim of this scheme is to encourage and support the wider transnational distribution of recent European films by providing funds to distributors and sales agents, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of new non-national European films. 

The scheme works in two phases:

1. The generation of a potential fund which will be calculated according to the performance of the company on the European market during the reference period.

2. The implementation of the action: the potential fund generated by each company must be reinvested in:

Action 1 – Support to Distributors

  • the co-production of eligible non-national European films
  • the acquisition of distribution rights, for example by means of minimum guarantees, of eligible non‑national European films; and/or in
  • the release of eligible non-national European films.

Action 2 – Support to Sales Agents

  • minimum guarantees or advances paid for the international sales rights on eligible non-national European films
  • the promotion, marketing and advertising on the market of eligible non-national European films

The following overview is intended for guidance only. General information and specific guidelines can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.

This page focuses specifically on Action 2. An overivew of Action 1 can be found here.

Take a look at the results from the previous call in 2018. 

Who is this funding for?

Applicants must be sales agents established in one of the countries participating in the MEDIA sub-programme and majority owned by nationals from these countries.

The sales agent must be appointed by the producer of each film declared or supported by way of a written contract or agreement. A contract / agreement signed between a sales agent and a producer will be considered as an international sales contract / agreement only if it provides for the right of the sales agent to sell the film in at least 10 countries participating in the MEDIA Sub-programme.

Which films are eligible?

All eligible films must :

  • be majority produced by a producer/producers established in countries participating in the MEDIA sub-programme
  • be made with a significant participation by professionals from those countries (section 6.1 of the guidelines for a definition of an eligible audiovisual work)
  • be a recent work of fiction (including animated films) or documentary, with a minimum duration of 60 minutes
  • have its first copyright established no earlier than 2016
  • not consist of alternative content (operas, concerts, performances, etc.), advertising or include any pornographic or racist material.

How much can you apply for?

The total estimated budget for the co-financing of projects in 2020 is €27.85 million.

  • €24.35 million will be allocated to Action 1 - Support for Distributors
  • €3.5 million will be allocated to Action 2 - Support for Sales Agents

The financial contribution of the EU cannot exceed 40% of the total eligible costs of the project for Action 1 and 60% for Action 2.

See item 9 of the guidelines for an explanation of how the grant for each distributor is calculated.

How can you apply?

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

New applicants must first obtain a Participant Identification Code (PIC) by registering for an EU Login and entering company information into the Funding and Tenders Portal.

Once registered, you can download an e-Form and begin your application. More details can also be found in the Guide for Applicants.

What documents should be attached to the e-Form?

The following documents must be attached to the e-Form (templates available soon):

  • Annex 1 – Detailed description of the action
  • Annex 2 – Declaration on applicant's honour 
  • Annex 3 – List of films and budget form 
  • Annex 4: Financing plan for the films to be qualified (click here to access a database of qualified films)

More details can also be found in the Guide for Applicants.           

How are applications assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA), with assistance from industry experts working in a relevant field.

Details of the method used to calculate a potential fund can be found in section 9 of the guidelines for this call.