Development: Video Games



Call number:



12 Feb 2020, 4:00PM

The call was published on

19 Sep 2019

What does this funding support?

The development of narrative video games (from concept to the first version of a playable prototype), regardless of platform or expected distribution method, which are intended for commercial exploitation.

The following overview is intended for guidance only. General information and specific guidelines can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.

Take a look at the results from the previous call in 2019.

Who is this funding for?

Applicant companies must:

  • Be established in one of the countries participating in the MEDIA sub-programme and be majority owned by nationals from those countries
  • Be registered for a minimum of 12 months and have video game production as their main business activity
  • Own the majority of the rights to the project for which support is being sought.

Applicant companies must also be able to demonstrate that they have developed/produced one previous eligible video game. This game must:

  • Be credited to the applicant company (personal credits or any work contracted/sub-contracted by another company cannot be considered)
  • Have been commercially distributed (demonstrated by a relevant sales report showing revenues generated between 1 January 2017 and the date of submission). 

What types of games are eligible for support?

Narrative storytelling video games regardless of platform or expected distribution method. The story must be told or shown throughout the whole game (in-game storytelling) and not only as an introduction or an ending to the game. In all cases the video game must be intended for commercial exploitation.

The application will be assesed on the ability of the proposed game to demonstrate:

  • Originality, innovation and creative value
  • Cultural diversity compared to mainstream works
  • Enhanced European cultural identity and heritage
  • Substantial interactivity with a narrative component
  • High level of ambition in terms of gameplay, user experience and artistic expression
  • Commercial ambition in European and international markets
  • Cross-border potential

The grant can only support the 'development phase' of a project (from initaila idea up to the production of the first playable protoype).

The 'production phase' (anything after this) must not be scheduled to occur within 8 months from the date of application.

What types of games are not eligible for support?

The following projects are ineligible:

  • puzzle games, memory games, sports games, racing games, running games, rhythm/singing/dancing games, social games, quiz games, party games , versus-fighting games, word and spelling games, number games, mind games
  • (interactive) e-books, interactive fictions, interactive animations, interactive documentaries
  • platforms for games
  • multimedia art projects and installations
  • tools and software services aimed solely at technological development and/or used solely for further developing already existing game concepts
  • websites being, or dedicated specifically to, social platforms, social networking, internet forums, blogs or similar activities
  • reference works (encyclopaedias, atlases, catalogues, databases and similar)
  • "how-to" works (instructional guides, manuals and similar)
  • information or purely transactional services
  • projects promoting tourism
  • projects including pornographic or racist material or advocating violence
  • works of a promotional nature being part of a promotional campaign or advertising for a specific product and/or brand
  • institutional productions to promote a specific organisation or its activities.

How much can you apply for?

The estimated budget for this scheme in 2020 is €3.78 million.

The total grant awarded to each project can range from €10,000 to €150,000 and must be 50% match funded.

How can you apply?

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

New applicants must first obtain a Participant Identification Code (PIC) by registering for an EU Login and entering company information into the Funding and Tenders Portal.

Once registered, you can download an e-Form and begin your application. More details can also be found in the Guide for Applicants.

What documents should be attached to the e-Form?

The following documents must be attached to the e-Form

  • Annex 1 - Detailed description of the project
  • Annex 2 - Detailed budget and sources of financing (using the template provided)
  • Annex 3 - Declaration on applicant's honour (using the template provided)
  • Annex 4 - Track record of the applicant company/producer (using the template provided)
  • Annex 5 - Production/development credit and sales report of previous eligible work and any other relevant documents

Together all attachments must not exceed 10MB. Page limitations need to be respected. In case you exceed them, the evaluators are not bound to read any material that exceeds the maximum. 

More details can also be found in the Guide for Applicants.

How will my application be assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA) with assistance from industry experts working in a relevant field and according to the following award criteria:

  • Quality of the content, the storytelling of the project and originality of the concept against existing works (30 points)
  • Innovation - The extent to which the project pushes boundaries and proposes "cutting edge" techniques and content (20 points)
  • The development strategy and potential for European/international exploitation, including management of IP rights (20 points)
  • The distribution, communication and marketing strategy and suitability of the project for its target audience, including accessibility features (20 points)
  • The financing strategy for the development and production of the project and its feasibility potential (10 points)

Projects specifically targeted at children under 12 are eligible for five additional automatic points.

The Guide for Experts offers a breakdown of how these points are awarded.