Bridging culture and audiovisual content through digital


Cross Sector

Call number:



14 May 2020, 4:00PM

The call was published on

16 Jan 2020

What does this funding support?

The European Commission has published a new call aimed at cultural and audiovisual institutions in the Cross-sector strand of Creative Europe.

Support will be given to projects:

a) featuring new forms of creation at the cross roads between different cultural and creative sectors, including the audiovisual sector, and through the use of innovative technologies, including virtual reality


b) fostering innovative cross sectoral approaches and tools to facilitate access, distribution, promotion and/or monetisation of culture and creativity, including cultural heritage.

The focus for either category should be on the following aspects:

  • problem solving approach and addressing challenges for the cultural and creative sectors;
  • audiences and the user experience are of paramount importance in scoping the problem;
  • technology is an enabler in addressing key problems, rather than an objective on its own;
  • support innovation as regards the creation, distribution and promotion of creative content,
  • addressing cross-sectoral collaboration as well as the use of enabling technologies is also an objective

The following overview is intended for guidance only. Full guidelines and supporting documents can be found in the Funding and Tenders Portal.

Take a look at the results from the previous call in 2019. 

Who is this funding for?

The proposal must be submitted by a consortium composed of at least three legal entities coming from three different countries participating in the Creative Europe programme and presenting a diverse range of expertise across several cultural and creative sectors, including audiovisual. 

Projects must include at least one audiovisual and new digital technology aspect to be implemented in at least one of the following areas: publishing, museums, performing arts and/or cultural heritage.

How much is available?

The total budget earmarked for the co-financing of projects under this call for proposals is estimated at €1.75 million. The Agency expects to fund between 6 and 10 projects.

The minimum grant available per project is €300,000, this can cover up to 60% of the eligible costs. 

The period of eligibility of costs will start on 1 Jan 2021 and will end on 30 June 2022 (18 months).

How can you apply?

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

All applications are submitted electronically so new applicants must first obtain a Participant Identification Code (PIC) by registering for an EU Login and enter company information into the Funding and Tenders Portal

More details can also be found on the Call Page and the Guide for Applicants.

How will my application be assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA) with assistance from experts working in a relevant field and according to the following award criteria:

  • Relevance and European added value (40 points)
  • Quality of the content and activities (20 points)
  • Impact and Dissemination of project results (20 points)
  • Organisation of the project team and the grouping (20 points)

Pages 10 and 11 of the guidelines offer a full breakdown of how these points are awarded.