Walter Presents UK & USA

Global Series Network

Distribution: Online

England

2017

Total project grant (euros)

458,222

Programme

Creative Europe

Sub-programme

MEDIA

Funding scheme

Distribution: Online

Call number

26/2016

Call publication date

25 Nov 2016

Application deadline

6 Apr 2016

Result publication date

17 Aug 2017

Partners

GSN International (UK)

Walter Presents is a video on demand service of UK's Channel 4, part of its All 4 online platform.

Launched in 2016, it specialises in English-subtitled foreign language drama and comedy. It is named after Walter Luzzolino, who selects its content. The service was made available as an ad-free subscription service in the US in September 2017.

The objective of Walter Present’s UK project is to attract a younger audience to watch more European TV drama, and help develop Channel 4’s overall audience and viability. By launching in the USA, Walter Present’s hopes to attract many new customers for European TV drama – a traditionally difficult market to capture. In and after 2018, Walter Presents will draw on the experience gained in both the UK and US projects to launch in other English language territories.

Jo McGrath, Co-founder of Walter Presents, Director of Marketing and Communications said:

“Creative Europe funding has made a significant difference to our launch in the US, increasing our visibility on platforms like Amazon and Roku, and generally helping us to position our service as cool, gripping and aspirational.  Although Walter Presents is a unique service, it’s still hard to stand out in a crowded SVOD market, but the all-round support we’ve had from Creative Europe has definitely helped us to do that.”

Look at our 2017 Results report  for a comprehensive overview of Creative Europe's support to the digital distribution of European audiovisual works in 2016.

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