TIDE 4 (2016)
Total project grant (euros)
Call publication date
3 Jul 2015
17 Sep 2015
Result publication date
26 Nov 2015
Number of partners in project
Independent Pan-European Digital Association (FR)
Alambique - Destilaria de Ideias (PT);
The Festival Agency (FR);
Karma Films (ES);
Giangiacomo Feltrinelli Editore (IT);
Under The Milky Way International (FR);
Autlook Filmsales (AT);
Just Wanted (IT);
Vertigo Releasing (UK)
TIDE 4 is the continuity of The Tide Experiment's three previous actions supported by Creative Europe. TIDE provides an adapted framework to facilitate quasi-simultaneous releases of European films on multiple platforms in different EU territories, using common material and marketing tools. In addition to the day-and-date model, TIDE also experiments with festival-to-date releases, where films are simultaneously released in festivals and on VOD platforms.
TIDE 4 has the following main objectives:
- To strengthen the experimentation of D&D releases in the most suitable markets. In 2016, the primary focus is on 3 countries: Spain, Portugal and Italy, where local distributors are joining as co-beneficiaries of the action
- To develop the Festival-to-Date scheme, which enables reaching out to new types of audiences and films
- To continue to support each release with specific promotion and marketing actions adapted to the audience targeted both at local and transversal levels
- To continue the work of collecting and organizing data sharing systems with stakeholders in the European film industry.
TIDE 4 will release 5 films managed by various actors of the European industry to set up valuable and efficient experimentations using transversal marketing methods across platforms and countries. This collaborative approach and the involved members’ expertise ensure continuous monitoring of the action and data collection.