Distrify Native Advertising Campaign

Distrify Media

Distribution: Online

Scotland

2017

Total project grant (euros)

99,840

Programme

Creative Europe

Sub-programme

MEDIA

Funding scheme

Distribution: Online

Call number

26/2016

Call publication date

25 Nov 2016

Application deadline

6 Apr 2017

Result publication date

17 Aug 2017

Distrify Media are an online marketing and distribution platform for filmmakers creating a viral marketplace for video discovery.

They received Creative Europe support for their Native Advertising Campaign project which aims to build a point of sale into their shareable Distrify Video Player, and turn any website into a micro VOD platform. Films located on their Muvies.com platform benefit from wider distribution by sharing the capacity to purchase the films on other websites and social media platforms. In return, the Player acts as a window to drive traffic back to their Muvies.com platform, extending the reach of the platform and promoting cross-border films sales.

On Creative Europe funding, Stephen Green, Managing Director at Distrify Media, said:

"Creative Europe support has enabled us to undertake global expansion and enter markets around the world that we could not have reached otherwise. The support networks and funding from which we have benefited has equipped us financially and professionally (skills and knowledge) to trade in over one hundred different countries around the world."

Read more about The Impact of Creative Europe in the UK in this in-depth evaluation report, highlighting the extent of Creative Europe's support beyond the monetary grant funding.

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