Audience DEvelopment STrategies for cultural organizations in Europe
Colchester Mercury Theatre Limited AND The Audience Agency
Total project grant (euros)
1 Aug 2018 - 30 Mar 2022
Number of partners in project
Fondazione Fitzcarraldo, Italy
Miasto Stoleczne Warszawa, Poland
Fundacao Calouste Gulbenkian, Portugal
Center For Kunst Og Interkultur, Denmark
Compagnia Di San Paolo, Italy
The Audience Agency, England
Melting Pro Learning Societa Cooperativa, Italy
Hrvatsko Narodno Kazaliste Ivana Plzajca Rijeka, Croatia
Fondazione Del Teatro Stabile Di Torino, Spain
Colchester Mercury Theatre Limited, England
Zaklada Kultura Nova, Croatia
Norrebro Teater, Denmark
Universidad De La Iglesia De Deusto Entidad Religiosa, Spain
Mapa Das Ideias - Edicoes De Publicacoes Lda, Portugal
ADESTE+ aims to develop a methodology for organizational change (blueprint) for the audience-focused organisations. It will promote effective, lasting audience development by introducing innovative management practice.
Using the combined knowledge and experience of partners, it will help each to develop their own organisation, attract new audiences, and create an approach that can be applied widely across the European cultural sector. The ultimate goal is to contribute to the wider debate about audience development, organisational change and leadership and to provide new models of working. Moving its steps from previous EU funded projects (in particular “ADESTE - Audience DEveloper: Skills and Training in Europe”), ADESTE+ develops that legacy and pushes it forward in a larger scale, both in terms of activities and expected results.
During the 44 months of activities, the 15 partners (the core participants of the previous ADESTE project) will run a wide range of activities addressed to cultural organizations, professionals, stakeholders, targeted audiences and policy makers, aimed at personal and organizational capacity building related to Audience Development (AD).
With 15 partners involved, 66 organizations, more than 300 cultural organisations staff participating the training and capacity building activities, 1200 new potential public involved in AD programs, 25 policy making organizations producing a white book on AD policy making and more than 50.000 organizations receiving the final project output (ADESTE+ blueprint), the project will have an important and longlasting impact on AD and organizational change strategies.