MEDIA Day at the Berlinale 2016
The Ritz-Carlton hotel, Potsdamer Platz 3, 10785 Berlin, Germany
Organised by the European Commission, the MEDIA day at the Berlin International Film Festival (Berlinale) will include the first European Film Forum of the year, this time with a focus on digital innovation.
The full schedule for the day is as follows:
09:30 - 10:00: Welcome coffee
10:00 – 12:30: Creative Europe MEDIA showcase
GOING INNOVATIVE: DIGITAL AND SOCIAL MOTION
The objective for Creative Europe is to focus on initiatives that can have a real impact on the audiovisual sector across Europe. Through a range of funding schemes, the programme supports individual works as well as initiatives that promote new skills or facilitate international cooperation. Speakers from some of the most successful projects focusing on digital innovation and societal impacts will present their achievements. You will be debriefed on the latest developments from Creative Europe's MEDIA sub-programme, get insight into the 2015 project selections and be offered a taste of what is coming up in 2016.
12:30 - 14:00: Networking Lunch
14:00 – 18:15: European Film Forum Berlinale 2016 in cooperation with the European Film Agency Directors (EFADs)
GO DIGITAL: HOW TO PUT EUROPEAN WORKS IN THE SPOTLIGHT
The European Commission is committed to enhancing the competitiveness, innovation and visibility of European audiovisual works. The Digital Single Market Strategy aims to improve access to European digital and audiovisual content, looking for new means to circulate and promote European works and to reach out to a wider audience. Through speeches and two panel discussions, we will try to review the challenges and opportunities for business models and technology, as well as new ways to support attractive services and to accelerate user and audiovisual industry-friendly solutions. We will also discuss technological tools, innovations and the cultural shifts needed to increase the audience's engagement with European works.
18:30 – 21:00: 25 years of MEDIA celebration (invitation only)
Visit the European Commission website for more information.