muvies.com

Distrify

Distribution: Online

Scotland

2014

Total project grant (euros)

380,000

Programme

Creative Europe

Sub-programme

MEDIA

Funding scheme

Distribution: Online

Call number

EAC/16/2014

Call publication date

16 May 2014

Application deadline

11 Jul 2014

Result publication date

10 Nov 2014

MUVIES.COM is a TVoD platform service delivering streams, downloads as well as cinema marketing across international territorial boundaries. The Distrify Player provides the core technology for realising film sales and monetising the catalogue.

Distrify's focus is on expanding each film’s audience using a number of key commercial, editorial and technological innovations. They place particular emphasis on helping audiences discover films they have not seen or perhaps never heard of before, and promoting cross-border accessibility through enhanced language features – both in terms of the interface languages of MUVIES.COM and promoting the catalogue through curating partners.

2014 was the first year of Distrify's Framework Partnership Agreement with Creative Europe and the grant recieved supported innovations they helped increase the accessibility of European films to international audiences. With this funding they were able to expand their catalogue of European content and deliver technological and linguistic localisation innovations which further enhance the accessibility of MUVIES.COM. There also also embark on a significant online promotional campaign to develop thier global audience.

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