Three UK companies awarded €1.8million in Promotion of Audiovisual Works Online scheme

The latest results from the Promotion of Audiovisual Works Online scheme (call number EACEA/30/2018) have been published, with 37 projects from 12 different countries selected for funding. They will share a total amount of just over €10 million across all three actions.

  • Action 1: providing support to promotional, marketing and branding activities enabling selected VOD services to extend their audiences
  • Action 2: the assembly and delivery of digital packages of European audiovisual works foreseen for online releases in countries where those works are not available on any legal VOD service.
  • Action 3: encouraging the development of innovative strategies (B2B and B2C) of distribution and audience development

Three UK projects have received funding, sharing grants totalling just over €1.8million, they are:

  • MUBI - the online streaming platform showcasing cult, independent and award-winning films from around the world.
  • Curzon Home Cinema - the online streaming platform curated by the Curzon Cinemas team, focusing on independent, art house and foreign language titles, with a particular focus on promoting non-national & low production European cinema.
  • Gruvi's 'The Audience Project' -  a media agency that helps entertainment companies reach and engage online audiences. TAP will continue to support the digital marketing efforts of key stakeholders (producers, distributors and exhibitors) through their database of information on EU audiences. 

This marks the third consecutive year that MUBI, who received the highest grant of all 37 recipients, have been awarded Creative Europe support. 

Efe Cakarel, founder and CEO of MUBI said:

"We can't thank MEDIA and the Creative Europe programme enough for their continued support. We're so grateful for the EU's belief in MUBI and our commitment to bringing European films to a global audience in cinemas and on MUBI. With the renewed support this year, we're looking forward to building new partnerships, expand our cinema ticket initiative MUBI GO beyond the UK, and ultimately continue making incredible films accessible to people all over world."     

Other selected projects with a UK connection include:

  • EuroFilm, a new data platform launched by usheru - the leading Irish ticketing and film intelligence company. The website will contain a library of European films of the past, present and future with the functionality to find out where to watch them at festivals, in cinemas or at home and will include UK films, cinema showtimes and hopefully streaming platforms. 
  • Joint beneficiaries FilmDoo and Universciné Belgium have been granted funding to launch an online 'edutainment' platform that combines a rapidly growing library of European films with the opportunity to learn languages and explore foreign cultures. The platform will launch initially in the Benelux region and will then expand to the UK and France.
  • UK company Together Films are working with the European Documentary Network on their Moving Docs initiative as audience engagement partner. Funded for the fifth year, the project enables a selection of European documentaries to cross borders and reach new audiences all over Europe.

The activities covered by the 37 selected projects fulfil a range of purposes; five projects focus on strategies based on multiplatform distribution, 12 projects are technology driven and aimed at developing tools to better address the audience or to facilitate the discoverability/circulation of European audiovisual works in the digital era and six projects were mainly focused on audience development aspects or on B2B database/platforms providing information on the industry.

Read the full set of results on the EACEA website