European Commission supports Arte's multilingual global TV offer
From mid-November 2015, the Franco-German cultural television channel Arte will become more appealing to English and Spanish speakers worldwide. In addition to offering content in French and German, it will provide a selection of its high-quality cultural programmes with English and Spanish subtitles online. So if you’re interested in what Venice is like in winter, Curacao's passion for vintage cars or more risqué topics like The Lost World of Train Station Cinema in Germany, or the latest trends in alternative music and counter-culture, head to the Arte website to enjoy these programmes with English subtitles.
This new component of their service was made possible by the launch of a European Parliament pilot project rolled out by the European Commission: Fostering European integration through culture by providing new subtitled versions of selected TV programmes across Europe.
Arte in English and Arte en español will feature subtitled versions of a selection of 600 hours of fact-based European programmes, including flagship magazine shows, documentaries and live recordings of performances.
An average of 11 to 12 hours of new programmes will go online each week, and will be available for seven to 90 days. The selected programmes will be available simultaneously throughout Europe in four European languages.
The purpose of the Commission’s pilot project is to "test the added value of subtitling in the online circulation and outreach of European cultural broadcast programming in the European Union". Arte’s proposal, named Arte Europe, is the first European scale experiment involving the multilingual distribution of fact-based broadcast content.
By adding two additional language versions, Arte Europe stands to significantly expand their reach. The programmes will be available to 275 million Europeans, or 55% of Europe’s 505 million population, in their mother tongue. Arte’s existing bilingual content currently puts them in touch with around 160 million French and German speakers (31.5%).
The European Commission will finance 60% of the project, enabling the online provision of the multilingual offer for one year. Following this, the broadcaster hopes to add Polish and Italian.
09 Nov 2015