Support for audience development as a means of stimulating interest in and improving access to European audiovisual works in particular through organising international, promotional activities and film literacy initiatives.
Support for networks of cinemas that aim to boost the programming of European films with a special emphasis on non-national European titles. The Europa Cinemas network is currently supported through this scheme.
Support for the digital distribution of European audiovisual works to a wider, international audience and/or to cinema exhibitors as well as supporting projects that experiment with new models of distribution.
Support for the transnational distribution of European films, aiming to encourage groups of distributors to release non-national films that might be a challenge were they to be supported by market forces alone.