Distribution: Selective Scheme



Call number:



4 Jun 2019, 11:00AM

The call was published on

24 Oct 2018

What does this funding support?

The scheme aims to encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors to invest in the promotion and adequate distribution of non-national European films. It also encourages the development of links between the production and distribution sector, improving the competitive position of non-national European films and the competitiveness of European companies.

The following overview is intended for guidance only. General information and specific guidelines can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.

Who is this funding for?

European sales agents that have over the last three years been the appointed sales agent of at least three films that have been theatrically released in at least five countries.

They should have also been appointed as the sales agent of the film by the producer by way of an international sales agreement providing for the right to sell the film in at least 15 countries participating in the MEDIA sub-programme.

A minimum of seven different European distributors must be attached to the project. Out of the seven distributors at least three should come from high/medium capacity countries and at least 2 from small/very small capacity countries (see section 6.2 of the specific guidelines for a definition).

How much can you apply for?

The total budget for this call is €9.85 million. A maximum of 25% of the budget will be allocated to films with a production budget of more than €10 million.

The support is limited to 50% of the P&A incurred by the distributors. This is capped at:

  • €150,000 for distributors in France, Germany, Italy, Spain and UK
  • €60,000 for distributors in Austria, Belgium, the Netherlands and Poland
  • €30,000 for distributors in Czech Republic, Denmark, Finland, Greece, Hungary and Portugal
  • €10,000 for distributors in all the other territories.

Which films are eligible?

For a film to be eligible it must:

  • be a work of fiction, animation or documentary (minimum duration 60 minutes)
  • have its first copyright established in 2018 at the earliest
  • not consist of alternative content (operas, concerts, performances) or advertising, or include any pornographic or racist material
  • have a maximum production budget of €15 million
  • have been majority produced by a producer/producers established in countries participating in the MEDIA sub-programme
  • be made with the significant participation of professionals who are nationals/residents of those countries (see section 6.2 of the specific guidelines for more details)
  • have a standard interoperable identifier such as ISAN or EIDR

Films released between 1 April 2019 and 1 October 2020 should apply for the first deadline on 8 January 2019.

Films released between 1 October 2019 and 1 April 2021 should apply for the second deadline on 4 June 2019.

How can you apply?

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

New applicants must first obtain a Participant Identification Code (PIC) by registering for an ECAS account and enter company information into the Participant Portal. Please watch our video tutorials for further instructions. 

Once registered, you can download an e-Form and begin your application. More details can also be found in the Guide for Applicants.

What douments should I attach to the e-Form?

The following documents must be attached to the e-Form:

More details can also be found in the Guide for Applicants document for this scheme.

What documents should I send in the application package?

Annexes that cannot be submitted online have to be sent to the Agency by post.

When the post-production of the film has been completed, a hard copy (or an access to an online screening room) of the film for which support is sought must be provided.

More details can also be found in the Guide for Applicants document for this scheme.

How will my application be assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA) according to the following award criteria:

Relevance and European added-value (30 points)

  • The quality of the partnerships already in place to carry out the project
  • The European dimension of the strategy and expected results
  • The promotion and coordination activities to foster coordinated pan-European release
  • Partnerships for non-theatrical dissemination (online platforms, festivals, etc.)
  • Level of cooperation with production company

Quality of the content and activities (45 points)

  • The potential of the film for a European audience
  • National promotion strategies, including expected results
  • Cost-effectiveness of the project

Dissemination of project results, impact and sustainability (15 points)

  • Plan to outreach for other markets, whether European or non-European
  • Plan to outreach other online platforms
  • Any other activities that would bring additional revenues for the film
  • Dissemination of results to the programme

Coordination (10 points)

  • Methodology to gather third parties (i.e. distributor) output (strategy, results and costs)
  • Methodology regarding the monitoring of third parties (i.e. distributor) costs
  • Methodology regarding the allocation and payment of the funds
  • Transparency on the management of the support to third parties (i.e. distributors)