Distribution: Sales Agents



Call number:



15 Jan 2019, 11:00AM

The call was published on

27 Jul 2018

What does this funding support?

This annual scheme allows sales agents to generate a subsidy based on their performance in selling non-national European films in a qualifying period.

The scheme works in two phases:
A potential fund is calculated according to the international sales performance of the company on the European market from 2013 - 2017. This fund can then be reinvested in two areas:

  • minimum guarantees or advances paid for the international sales rights on new European non-national films
  • the promotion, marketing and advertising of new non-national European films.

Take a look at the results from the previous generation stage in 2017. 

The following overview is intended for guidance only. Full guidelines can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.

Who is this funding for?

Applicants must be sales agents established in one of the countries participating in the MEDIA sub-programme and majority owned by nationals from these countries.

The applicant needs to show that during 2013 - 2017:

Which films are eligible?

All eligible films must :

  • have been majority produced by a producer/producers established in countries participating in the MEDIA sub-programme and be made with a significant participation by professionals from those countries (see pages 7 - 8 of the guidelines for a definition of an eligible audiovisual work)
  • be a recent work of fiction, animation or documentary (with a minimum duration of 60 minutes)
  • have its first copyright established no earlier than 2013
  • not consist of alternative content (operas, concerts, performances, etc.), advertising or include any pornographic or racist material.

How much can you apply for?

The total budget earmarked for the co-financing of projects is estimated at € 2.6 million.

The financial contribution of the EU cannot exceed 60% of the total eligible costs.

Details of the method used to calculate a potential fund can be found on page 13 - 14 of the guidelines for this call.

How can you apply?

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

New applicants must first obtain a Participant Identification Code (PIC) by registering for an ECAS account and enter company information into the Participant Portal. Please visit our FAQs page for further instructions. 

Once registered, you can download an e-Form and begin your application. More details can also be found in the How to Apply document for this call.

What documents should be attached to the e-Form?

The following template documents must be attached to the e-Form:

How are applications assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA), with assistance from industry experts working in a relevant field.

Where can I find information on the Reinvestment Stage for previous calls?

Documents relating to the 2016 call (09/2016) can be found on the EACEA website. The deadline for Reinvestment applications for this call is 3 October 2017.

Documents relating to the 2017 call (01/2017) can be found on the EACEA website. The deadline for Reinvestment applications for this call is 3 October 2018.