Promotion of Audiovisual Works Online

Sub-programme:

MEDIA

Call number:

TBC

What does this funding support?

This scheme supports the digital distribution of European audiovisual works to a wider, international audience including projects that experiment with new models of distribution.

Applications for this call can be submitted for one or more of the following actions:

  • Action 1: Support for the promotion, marketing and branding activities of existing VOD services
  • Action 2: Support for the assembly and delivery of digital 'online ready' packages of European audiovisual works
  • Action 3: Support for projects that demonstrate innovative strategies for distributing and promoting European audiovisual works, including audience development initiatives focusing on innovative and participatory strategies that reach out to wider audiences with European films.

For a better idea of the projects previously supported through this scheme, take a look at the results from the previous call in 2016 for Action 1 and Action 2 and 3.

The following overview is intended for guidance only. Full guidelines from the most recent call can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.

Who is this funding for?

This scheme is open to entities (private companies, non-profit organisations, associations, charities, foundations, municipalities/Town Councils, etc.) established in one of the countries participating in the MEDIA sub-programme and owned directly or, by majority participation, by nationals from such countries.

How much can you apply for?

The total esitmated budget for the co-financing of projects under this scheme is €9.49 million.

The estimated split between the three actions is:

  • Action 1: €4 million
  • Action 2: €2.14 million
  • Action 3: €3.35 million

The maximum co-financing rate is 60% of the total eligible costs of the project.

What types of projects are eligible for Action 1?

Eligible activities include the digital promotion, marketing, branding, tagging and the development of new offers for existing VOD services that offer a majority of European audiovisual works. The aim of the action is to improve the visibility, discoverability and the global audience of European audiovisual works. The application should present innovative, coherent and focused strategies in order to increase the global audience of the platforms and valorise their European catalogue.

In order to be eligible the catalogue of films on the VOD platform must consist of:

  • at least 500 available audiovisual works
  • at least 50% European audiovisual works (see page 10 of the guidelines for a definition of European content)
  • audiovisual works from at least five countries participating in the MEDIA sub-programme, representing at least five different official languages of the European Union
  • no more than 40% of audiovisual works from a single country.

Transparency plays a key role in this action so applications must contain detailed plans for the full publication of the inputs and results of the project. Particular attention should be given to communicating this information to public authorities, Member States and the audiovisual industry.

What types of projects are eligible for Action 2?

Eligible activities include the assembly and delivery of digital packages of European audiovisual works foreseen for online releases in countries where those works are not available on any distribution platform. The aims of the action is to extend the availability and visibility of these works on VOD services provided in European and non-European countries.

The catalogue should follow a clear editorial line and be accompanied by a specific marketing strategy and focus on European audiovisual works that have demonstrated commercial potential. The preparation of these packages may cover: encoding, subtitling, the provision of metadata and/or the development of multi-territory marketing strategies and material.

In order to be eligible, the catalogue of films must consist of:

  • a minimum of 20 European audiovisual works, or if only constituted by television series, a total of at least 20 episodes of one or several series (see page 10 of the guidelines for a definition of European content)
  • audiovisual works from at least five countries participating in the MEDIA sub-programme representing at least five different official languages of the European Union (this is not applicable for catalogues made only of TV series)

Each title in the catalogue should also:

Transparency plays a key role in this action so applications must contain detailed plans for the full publication of the inputs and results of the project. Particular attention should be given to communicating this information to public authorities, Member States and the audiovisual industry. 

What types of projects are eligible for Action 3?

The aim of the action to encourage innovative strategies for distributing and promoting European audiovisual works by developing new business models or tools in order to improve the potential audience of European audiovisual works.

Projects should focus on one or more of the following:

  • the convergence and complementarity between off-line and online distribution platforms
  • the transnational availability of European audiovisual works within the digital environmennt
  • new approaches to audience development in the digital age beyond traditional distribution practices

Transparency plays a key role in this action so applications must contain detailed plans for the full publication of the inputs and results of the project. Particular attention should be given to communicating this information to public authorities, Member States and the audiovisual industry.

How can you apply?

This scheme is currenlty closed and will be re-opening later in 2017.

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

New applicants must first obtain a Participant Identification Code (PIC) by registering for an ECAS account and enter company information into the Participant Portal. Please watch our video tutorials for further instructions.

Once registered, you can download an e-Form and begin your application. More details can also be found in the How to Apply document for this scheme.

What documents should be attached to the e-Form?

The following documents must be attached to the e-Form:

How are applications assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA) with assistance from industry experts working in a relevant field.

The Expert Evaluation Guide from the most recent call offers detailed information on this process, including a breakdown of how points are awarded.