Bridging culture and audiovisual content through digital


Cross Sector

Call number:



20 Jun 2019, 4:00PM

The call was published on

30 Apr 2019

What does this funding support?

The European Commission has published a new call aimed at cultural and audiovisual institutions in the Cross-sector strand of Creative Europe.

Funding will be provided for projects that include "audiovisual and new digital technology" for museums, live events and / or cultural heritage. Specifically, the call specifies projects that succeed in bridging cultural and audiovisual content through digitisation. Support will be given to projects that:

  • feature new forms of creation at the cross roads between different cultural and creative sectors, including the audiovisual sector, and through the use of innovative technologies, including virtual reality,


  • foster innovative cross sectoral approaches and tools to facilitate access, distribution, promotion and/or monetisation of culture and creativity, including cultural heritage. 

The focus should be on the following aspects:

  • a problem solving approach, addressing challenges for the cultural and creative sectors;
  • the importance of audiences and the user experience in scoping the problem;
  • technology as an enabler in addressing key problems, rather than as an objective on its own;
  • innovation in regards to the creation, distribution and promotion of creative content, addressing cross-sectoral collaboration as well as the use of enabling technologies

For more details please also see the document "Workshop main conclusions 20th February 2019" which provides guiding principles for the call.

The following overview is intended for guidance only. Full guidelines and supporting documents can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.

Who is this funding for?

The proposal must be submitted by a consortium composed of at least three legal entities coming from three different countries participating in the Creative Europe programme and presenting a diverse range of expertise across several cultural and creative sectors, including audiovisual. 

How much is available?

The total budget earmarked for the co-financing of projects under this call for proposals is estimated at €1.75 million. The Agency expects to fund between 6 and 10 projects.

The minimum contribution requested per project will be €150,000, representing maximum 60% of the total eligible cost of the project.

The period of eligibility of costs will start on 1 Jan 2020 and will end on 30 June 2021 (18 months).

How can you apply?

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

All applications are submitted electronically so new applicants must first obtain a Participant Identification Code (PIC) by registering for an ECAS account and enter company information into the Participant Portal. Please visit our FAQs page for further instructions. 

Please watch our video tutorials for further instructions.  Once registered, you can download an e-Form and begin your application. More details can also be found in the Guide for Applicants.

What documents should be attached to the e-Form?

The following documents must be attached to the e-Form:

Together all attachments must not exceed 10MB.

How will my application be assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA) with assistance from industry experts working in a relevant field and according to the following award criteria:

  • Relevance and European added value (35 points)
  • Quality of the content and activities (25 points)
  • Impact and Dissemination of project results (20 points)
  • Organisation of the project team and the grouping (20 points)

Pages 10 and 11 of the guidelines offer a full breakdown of how these points are awarded.