Access to Markets
15 Feb 2018, 11:00AM
The call was published on
15 Dec 2017
Annual events and activities (including computer-based information tools), designed to facilitate access to markets for European audiovisual professionals and promote European films, TV programmes and video games.
Proposed projects must fit into one of three categories:
- Action 1: Business-to-business physical markets for European audiovisual professionals
- Action 2: Online tools intended to encourage business-to-business exchanges
- Action 3: Business-to-business promotional activities of European works
Actions and activities can take place both in and outside of countries participating in the MEDIA sub-programme.
Take a look at the results from the previous call in 2017.
The following overview is intended for guidance only. Full guidelines from the previous call can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.
Applicants must be:
- European entities (private companies, non-profit organisations, associations, charities, foundations, municipalities/town councils, etc.)
- Established in one of the countries participating in the MEDIA sub-programme
- Owned by nationals from these countries
Joint co-operation projects with countries not participating in the MEDIA sub-programme are eligible as well as with international organisations which are active in the cultural and creative sectors.
The annual budget for this scheme in 2018 is estimated at €7.5 million. The EACEA expects to fund around 55 proposals.
For activities taking place in countries participating in the MEDIA sub-programme applicants can request up to 60% of their eligible costs.
For activities taking place in all other countries applicants can request up to 80% of their eligible costs.
Business-to-business physical events that aim to improve access for European professionals, projects and works to audiovisual markets both within and outside the countries participating in the MEDIA sub-programme.
This could include:
- co-production forums and pitching events
- financing initiatives and events
- trade events and markets for finished works
Attention will be given to events that target short films, video games, cross media and television series.
Financial support cannot be requested to cover attendance at the eligible activities mentioned above.
Online tools that aim to improve access for European professionals, projects and works to audiovisual markets.
This could include the creation and development of:
- database(s) of European film, TV programmes or video games and/or audiovisual professionals.
- innovative online tools for the European audiovisual industry using the latest digital technologies.
Content should preferably made available in several European languages and at least in the English language.
Please note that VOD and digital cinema distribution platforms and the digitisation of audiovisual works are excluded from this call.
The implementation of business-to-business promotional activities within and outside the countries participating in the MEDIA sub-programme, that are organised by pan European networks or organisations representing at least 15 MEDIA countries. Activities should be aimed at facilitating the distribution and circulation of European films, tv programmes or video games and the networking and exchange of information and good practices between European professionals.
The setting up and launch of business-to-business promotional initiatives and platforms, aiming at creating innovative ways and/or using new business models, to distribute/release European audiovisual works. The activities should encourage the networking and exchange of information and good practices between professionals. These activities should be organised and co-ordinated by a grouping composed of at least three different entities from three different MEDIA sub-programme countries. Attention should be given to promoting the uptake of new digital tools and business methods.
The following documents must be attached to the e-Form:
- Annex 1 - Detailed project description (The Application Form)
- Annex 2 - Declaration on applicant's honour
- Annex 3 - Estimated Production Budget and Financing Plan. Using either the mono or multi beneficiary template.
The budget should be drawn up in euros using the December 2017 exchange rate.
Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA) with assistance from industry experts working in a relevant field and according to the following award criteria:
- Relevance and European added value (30 points)
- Quality of the activities (30 points)
- Dissemination of project results, impact and sustainability (30 points)
- Organisation of the project team and/or the grouping (10 points)
The Guide for Experts offers a breakdown of how these points are awarded.