Access to Markets



Call number:



7 Feb 2019, 11:00AM

The call was published on

31 Oct 2018

What does this funding support?

Annual events and activities designed to facilitate access to markets for European audiovisual professionals and promote European audiovisual works including short films, video games, television series and cross media projects.

Proposed projects must fit into at least one of the following two categories:

  • Action 1: Business-to-business physical markets for European audiovisual professionals
  • Action 2: Business-to-business promotional activities of European works

Activities can take place both in and outside of countries participating in the MEDIA sub-programme.

Activities must start between 1 July 2019 and 30 June 2020 and last 12 months.

Take a look at the results from the previous call in 2018. 

The following overview is intended for guidance only. General information and specific guidelines can be found on the website of the Education, Audiovisual and Culture Executive Agency (EACEA), which manages Creative Europe.

Who is this funding for?

Applicants must be:

  • European entities (private companies, non-profit organisations, associations, charities, foundations, municipalities/town councils, etc.)
  • Established in one of the countries participating in the MEDIA sub-programme
  • Majority owned by nationals from these countries.

How much can you apply for?

The annual budget for this scheme in 2019 is estimated at €6.8 million.

For activities taking place in countries participating in the MEDIA sub-programme applicants can request up to 60% of their eligible costs.

For activities taking place in all other countries applicants can request up to 80% of their eligible costs.

What types of activities are eligible under Action 1?

Business-to-business physical events that aim to improve access for European professionals, projects and works to audiovisual markets both within and outside the countries participating in the MEDIA sub-programme.

This could include:

  • co-production forums and pitching events
  • financing initiatives and events
  • trade events and markets for finished works

Attention will be given to events that target short films, video games, cross media projects and television series.

Financial support cannot be requested to cover attendance at the eligible activities mentioned above.

What types of activities are eligible under Action 2?

The implementation of business-to-business promotional activities both within and outside the countries participating in the MEDIA sub-programme. These should:

  • be organised by pan-European networks or organisations representing at least 15 countries participating in the MEDIA sub-programme
  • be aimed at facilitating the distribution and circulation of European audiovisual works and the networking of European professionals

The setting up and launch of business-to-business promotional initiatives and platforms. These should:

  • be aimed at creating innovative ways and/or using new business models, to distribute/release European audiovisual works
  • encourage the networking and exchange of information and good practices between professionals in terms of the circulation of European works (worldwide, on all platforms and in all formats)
  • be organised and co-ordinated by a grouping composed of at least three different entities from three different countries participating in the MEDIA sub-programme
  • promoting the uptake of new digital tools and business methods.

How can you apply?

Creative Europe Desk UK offers free advice and support for Creative Europe applicants from the UK. Please get in touch if you are thinking of applying.

New applicants must first obtain a Participant Identification Code (PIC) by registering for an ECAS account and enter company information into the Participant Portal. Please watch our video tutorials for further instructions. 

Once registered, you can download an e-Form and begin your application. More details can also be found in the Guide for Applicants.

What documents should be attached to the e-Form?

The following documents must be attached to the e-Form:

The budget should be drawn up in euros using the October 2018 exchange rate.

How are applications assessed?

Applications from across Europe are assessed centrally by the Education, Audiovisual and Culture Executive Agency (EACEA) with assistance from industry experts working in a relevant field and according to the following award criteria:

  • Relevance and European added value (30 points)
  • Quality of the activities (30 points)
  • Dissemination of project results, impact and sustainability (30 points)
  • Organisation of the project team and/or the grouping (10 points)

The Guide for Experts offers a breakdown of how these points are awarded for projects under each action.