muvies.com

Distrify

Distribution: Online

Scotland

2016

Total project grant (euros)

380,000

Programme

Creative Europe

Sub-programme

MEDIA

Funding scheme

Distribution: Online

Call number

EAC/16/2014

Call publication date

16 May 2014

Application deadline

21 Jun 2016

Result publication date

8 Nov 2016

MUVIES.COM is a TVoD platform service delivering streams, downloads as well as cinema marketing across international territorial boundaries. The Distrify Player provides the core technology for realising film sales and monetising the catalogue.

Distrify's focus is on expanding each film’s audience using a number of key commercial, editorial and technological innovations. They place particular emphasis on helping audiences discover films they have not seen or perhaps never heard of before, and promoting cross-border accessibility through enhanced language features – both in terms of the interface languages of MUVIES.COM and promoting the catalogue through curating partners.

2016 was the third year of Distrify's Framework Partnership Agreement with Creative Europe and the grant recieved supported the global expansion of the platform. With this funding they expanded they launched their Asian platform and included a number of innovations designed to increase the accessibility of their catalogue of European films to international audiences and enhance accessibility in East Asia, particularly China. They also continued to expand their catalogue of European content, introduced new ways to view and pay for access, and implemented technological and linguistic localisation innovations to further enhance the accessibility of MUVIES.CO. 

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