PRS Foundation

Cooperation Projects



Total project grant (euros)



Creative Europe



Call number

EACEA 45/2016

Project date

1 Jun 2017 - 9 Dec 2019

Number of partners in project


Lead organisation

PRS Foundation, UK


IA tonlistarhatid ehf, Iceland

Inferno Events GmbH & Co KG, Germany

Musikcentrum Ost, Sweden

Lastur Bookin SL, Spain

Musiccase OU, Estonia

Keychange stimulates talent development, exchange and innovation by creating new international opportunities for performance, creative collaboration and capacity building amongst female musicians and innovative industry professionals who are pushing the boundaries of their practice.

The aim is to lead inclusive debate and action which promotes the role of women in music and the potential creative and economic contribution they could be making to Europe’s music industry.

Showcases, networking events and a Creative Lab Capacity Building programme will give a new network of 60 women the chance to build a sustainable international profile and extend their reach to audiences in Europe and beyond. The Lab provides opportunities for music creators to connect with the pioneering work of artists and entrepreneurs from tech, design, AV and other sectors which shape change and new business models. These activities will be backed by a dynamic web/social media platform that offers learning opportunities to hundreds of women from beyond Keychange’s network, raising awareness of the music gender gap through targeted stories, case studies and tips.  

Keychange activities will be devised, run and hosted by 6 European music festivals and an associate festival in Canada to extend the project’s sharing of European values. To maximise new thinking, our Creative Lab will include an “innovation fund” which offers small bursaries to Keychange participants to test new ideas and ways of working. A bold communications strategy backed by high profile artist ambassadors, pioneers and executives will maximise the project’s impact.

Keychange will tackle discrimination whilst enabling more women to develop new skills/business models and realise their potential as catalysts for creative change. Longer-term, partners will continue to collaborate on Keychange’s manifesto, social media platforms and innovation fund. Keychange alumni will become role models for next generations.

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