Flare Live – A Facebook Live Campaign To Engage LGBTQ+ Audiences

British Film Institute

Distribution: Online

England

2018

Total project grant (euros)

337,340

Programme

Creative Europe

Sub-programme

MEDIA

Funding scheme

Distribution: Online

Call number

13/2017

Call publication date

13 Dec 2017

Application deadline

5 Apr 2018

Result publication date

31 Aug 2018

As the UK’s lead organisation for film, the BFI takes a principal role in supporting the representation of LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer/Questioning and others) film and filmmakers, and is committed to promoting inclusion and diversity amongst those they work with and the audiences they reach.

This is demonstrated most clearly through BFI Flare: London LGBTQ+ Film Festival. The first festival of its kind in the UK, Flare celebrated its 30th anniversary in 2018 and is a proven launchpad for European LGBTQ+ titles and filmmakers.

The BFI currently offers a curated Flare collection on BFI Player, highlighting new and classic titles and foregrounding European film.

Aimed at specifically driving LGBTQ+ film fans to BFI Player and increasing its use amongst LGBTQ+ audiences, Flare Live is an innovative marketing campaign built around the strong BFI Flare brand, that will utilise Facebook Live and other activation tools to generate exciting online content featuring European filmmakers whenever possible, that will spark debate and meaningful interaction with audiences to drive increased engagement with BFI Player and its strong European catalogue. 

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