ABCinema

Watershed Arts Trust

Audience Development

England

2014

Total project grant (euros)

160,000

Programme

Creative Europe

Sub-programme

MEDIA

Funding scheme

Audience Development

Call number

EAC/S27/2013

Call publication date

19 Dec 2013

Application deadline

28 Mar 2014

Result publication date

1 Jul 2014

Partners

Association des Cinematheques Europeennes (BE);

Cinémathèque Royale de Belgique (BE);

Deutsches Film Institut (DE);

Les enfants de cinéma (FR);

Eye Film Institute (NL);

Watershed Arts Trust (UK);

ABCinema is a film literacy project aimed at finding innovative and participatory approaches to engaging young audiences in film heritage and culture outside of a formal education environment.

The key objective of this one year pilot project is to explore new and creative approaches to film literacy, inspiring the next generation of movie goers to get curious and excited about cinema as an art form and as part of Europe’s cultural memory.  By co-ordinating the efforts of six leading European film archives and cultural cinema organisations, the project fosters pan-European collaboration, peer-to-peer learning and add value to partners’ activities in film literacy.

The key tasks of ABCinema are to:

  • create an online catalogue of films selected for their relevance in film history or as a tool for teaching film language
  • editorialise the content (focus on movies, contextualization, educational tools…)
  • engage children, young people and teachers in the ongoing development of the catalogue, by creating focus groups to ensure that the content is relevant, inspiring a creative and critical thinking
  • promote the film catalogue and the outcomes of the activities
  • R&D into young audience development

Part of the project included a 3-day sprint held during the 2014 Flatpack Festival in Birmingham. The event brought together representatives from some of Europe’s leading film archives with some the most forward-thinking UK cinema practitioners and young people.

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