THIS WAY UP

Date:
2 Dec 2015, 9:00AM - 3 Dec 2015, 5:00PM
Location:
Manchester
Booking details:
£130
Address:

HOME, 2 Tony Wilson Place, First Street, Manchester, M15 4FN

After launching last year to great acclaim, film exhibition innovation conference THIS WAY UP is back. For its second edition, Creative Europe Desk UK is proud to be partnering with Film Hub North, Film Hub NWC and Film Hub Scotland. The two-day event promises to "inspire and enlighten, provoke and challenge, connect and share". 

With audience behaviour changing at an accelerating rate, it is more crucial than ever that film exhibitors come together to discuss the pressing issues, to hear about new models, new thinking and new opportunities and to share their experiences. THIS WAY UP offers a unique space where these questions can be addressed and (perhaps) answers will be found. 

CLOSE THAT WINDOW panel

Thursday 3 December, 11:45am - 1.15pm (Cinema 1)

As part of the programme, Director of Creative Europe Desk UK Agnieszka Moody will join a panel disucssion about innovative and experimental distribution models. She will be talking alongside:

  • Catharine Des Forges (Director, Independent Cinema Office)
  • Damian Spandley (Head of Theatrical, TV & New Media, Metrodome Distribution)
  • James King (Theatrical Sales Manager, Curzon Artificial Eye)
  • Katie Ellen (Senior Manager, BFI Film Fund)
  • Madeleine Probst (Watershed/Film Hub South West West Midlands/Europa Cinemas).

Technology has broken the physical limitations on distribution and allowed us to release on all platforms, everywhere, all at once. Therefore we need a radical rethink about how exhibitors and distributors work together to service an audience used to seeing films when they want to (which is now). We take a look at at the changes and experiments taking place in the UK and Europe to the traditional release windows and models, and ask what it’s impact will be on exhibition. Are these experiments a threat to cinemas? Or should we be confident in the appeal of the communal experience and adapt to changing audience behaviours?

For full details of the programme, visit the THIS WAY UP website.